Sarabi Digital


Extensive training programs designed to fully equip business owners with important digital media and analytics skills. Our main goal is to give you a thorough understanding of the digital landscape and tools to ensure that you are able to maximize their features and use them to your advantage.

Our trainings typically start with a stakeholder interview where we try to identify the intersection between knowledge gaps, current resources, topics of interest and what the business needs.

Sample Google Analytics Training Outline

Analytics 101

  • Introduction to Google Analytics and Google Tag Manager
    • How ‘tagging’ works
    • dataLayers and your website/s or apps
    • Analytics account structure
    • Best practice settings
  • User interface walkthrough
    • Dimensions and metrics
    • Analytics reports
    • Reporting strategies
    • Automating reports and alerts

Analytics 201

  • Tracking strategies for online and offline campaigns
  • Scopes
  • Custom dimensions and metrics
  • Building audiences
  • Attribution models
  • Channel grouping

Analytics 301

  • Troubleshooting and debugging Analytics setup
    • Helpful analytics extensions
    • Introduction to the Chrome console
  • Introduction to GA4

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