Extensive training programs designed to fully equip business owners with important digital media and analytics skills. Our main goal is to give you a thorough understanding of the digital landscape and tools to ensure that you are able to maximize their features and use them to your advantage.
Our trainings typically start with a stakeholder interview where we try to identify the intersection between knowledge gaps, current resources, topics of interest and what the business needs.
Sample Google Analytics Training Outline
Analytics 101
- Introduction to Google Analytics and Google Tag Manager
- How ‘tagging’ works
- dataLayers and your website/s or apps
- Analytics account structure
- Best practice settings
- User interface walkthrough
- Dimensions and metrics
- Analytics reports
- Reporting strategies
- Automating reports and alerts
Analytics 201
- Tracking strategies for online and offline campaigns
- Scopes
- Custom dimensions and metrics
- Building audiences
- Attribution models
- Channel grouping
Analytics 301
- Troubleshooting and debugging Analytics setup
- Helpful analytics extensions
- Introduction to the Chrome console
- Introduction to GA4