Our signature 28-day digital consulting covers digital media strategies, execution, processes, and measurement plans. This highly customized program is designed specifically for small and medium businesses with very limited knowledge in digital media and analytics.
You can have as many employees as you want to join any of the designated working sessions.
Full Digital Immersion Program Details
Service cost: CAD 6,600 + tax
| Activity | Day | Details |
| Internal immersion | 0-1 | spending the day/s getting to know the business, people and resources; understanding key challenges |
| Maturity Assessment | 2-3 | resource, knowledge, technology, business |
| Workshop 1 | 4 | empathy, gap analysis, prioritizations (problems) |
| Workshop 2 | 5 | brainstorming, solutioning, prioritizations (solutions) |
| Workshop 3 | 6 | digital marketing: creative and content |
| Workshop 4 | 7 | digital marketing: media (paid and organic – SEO) |
| Workshop 5 | 8 | digital marketing: channels (paid, owned, earned) |
| Workshop 6 | 9 | digital marketing: measurement and analytics |
| Workshop 7 | 10 | Briefing: media/creative team (if budget permits) |
| Campaign preparations | 11-20 | channel preparation/selection, content creation, ad creation and analytics implementation |
| Workshop 8 | 21 | key digital media channel technical training |
| Campaign execution | 22 | media implementation |
| Campaign optimization 1 | 23-25 | budget adjustments, targeting refinement |
| Workshop 9 | 26 | analytics training: UI, dashboard, storytelling basics |
| Dashboarding (campaign specifics) | 27 | dimensions, metrics, performance review, report automation |
| Executive dashboards | 28 | reporting and insighting for top level executives |